They call it virtual reality. As if it's another reality, other than the "real" one. For example the game "Second Life". In your "Second" life you can have virtual anything, including deep and emotional relationships, as well as imaginary property that in many cases cost real money. But is it really a second reality? Scientists are just now beginning to study what has become a growing phenomenon that over 30 million people take part in, and they're finding that on "a neurological level, players may not distinguish between virtual and real-life relationships." Article: Is This Man Cheating On His Wife? (Wall Street Journal).